Privacy policy
EARTH & WHEAT
PRIVACY NOTICE (EU)
Last Updated: [July 2026]
1. Introduction
This Privacy Notice explains how Earth & Wheat collects, uses, stores, shares and protects personal data when you visit our website, purchase products, contact us, submit a trade enquiry, subscribe to marketing communications or otherwise interact with us.
Earth & Wheat is committed to protecting your privacy and processing personal data fairly, lawfully and transparently. This Privacy Notice explains what information we collect, why we collect it, how we use it, the lawful bases we rely upon, how long we keep it, the rights available to you and how you can contact us regarding your personal data.
This Privacy Notice applies to all visitors to the Earth & Wheat website, customers, prospective customers, retailers, distributors, wholesalers, food service operators and other individuals whose personal data is processed by us in connection with our products, services and business activities.
This Privacy Notice should be read alongside our Cookie Policy and Terms and Conditions.
2. Who We Are
Earth & Wheat is operated by Signature Flatbreads Ltd.
For the purposes of the General Data Protection Regulation (EU) 2016/679 ("GDPR") and any applicable national data protection legislation, Earth & Wheat is the controller of your personal data.
If you have questions about this Privacy Notice, wish to exercise your rights, or wish to contact us regarding any aspect of our processing of personal data, you can contact us using the contact details published on our website.
Where required by applicable law, details of our appointed Data Protection Officer or data protection contact will be made available upon request.
3. The Information We Collect
The personal data we collect depends upon how you interact with us.
When you contact us, submit an enquiry, request information, subscribe to marketing communications or interact with us through the Website, we may collect your name, email address, telephone number, company name, job title, country, business contact information and the contents of any communication you send to us.
Where you submit a trade enquiry, distributor enquiry, retail enquiry or food service enquiry, we may collect information relating to your organisation, business operations, market sector, geographic location and the nature of the commercial opportunity being discussed.
When you visit our Website, we may automatically collect technical information relating to your device and use of the Website. This may include your IP address, browser type, browser settings, device information, operating system, referring websites, pages viewed, interaction data and information collected through cookies and similar technologies.
If you subscribe to marketing communications or newsletters, we may collect information relating to your subscription preferences and interactions with our communications, including whether communications have been opened, read or interacted with.
We may also collect information that you voluntarily provide through contact forms, enquiries, surveys, questionnaires, competitions, promotions, customer service communications or social media interactions.
4. Special Categories of Data
We do not intentionally collect special category personal data through our website or ordering processes.
You should avoid providing information relating to health, race, ethnicity, political opinions, religious beliefs, trade union membership, genetic data, biometric data, sexual orientation or similar sensitive information unless specifically requested and necessary for a particular purpose.
If sensitive information is provided voluntarily and is not required, we may delete or redact it where appropriate.
5. How We Collect Personal Data
We collect personal data directly from you when you submit an enquiry, request information, contact us through the Website, subscribe to marketing communications, engage with us through social media or otherwise interact with Earth & Wheat.
We collect information automatically through Website technologies such as cookies, website analytics services and related tools used to understand how visitors use the Website and how its performance can be improved.
We may also receive information from third parties including distributors, retailers, marketing service providers, analytics providers, business contacts, publicly available sources and commercial referral partners.
6. How We Use Your Personal Data
We use personal data to respond to enquiries, provide information about our products and services, manage communications and support relationships with retailers, distributors, wholesalers, food service operators and other business contacts.
Where individuals or organisations express an interest in stocking, distributing or supplying Earth & Wheat products, we use personal data to assess opportunities, communicate with potential partners and manage business development activities.
We use personal data to administer, operate and improve the Website, understand how visitors interact with our content, analyse Website performance and improve the user experience.
We use personal data to manage customer service requests, address complaints, respond to feedback and facilitate communication between Earth & Wheat and those who contact us.
We may use personal data to send marketing communications, newsletters, product updates, sustainability information, company news, promotional content and business-related communications where we have a lawful basis to do so.
We also process personal data where necessary to maintain Website security, detect unlawful activity, prevent misuse of our systems, protect our business interests and comply with legal or regulatory obligations.
7. Legal Basis for Processing
We process personal data where it is necessary to respond to enquiries, communicate with potential customers, distributors, retailers, wholesalers and other commercial contacts, and to take steps at your request before entering into a business relationship.
We also process personal data where required to comply with legal obligations, including obligations relating to food safety, consumer protection, accounting, taxation and applicable regulatory requirements.
Certain processing activities are carried out because they are necessary for our legitimate interests. These interests include operating and improving the Website, responding to enquiries, promoting our products and services, developing commercial relationships, protecting our systems and maintaining the security and integrity of our business.
Where we rely upon consent, including in relation to certain marketing communications and non-essential cookies, you remain free to withdraw that consent at any time.
8. Marketing Communications
Where you have subscribed to receive marketing communications, requested information from us or where we otherwise have a lawful basis to do so, we may send information regarding Earth & Wheat products, sustainability activities, company developments, promotional campaigns, events, trade opportunities and related business information.
Marketing communications may be delivered by email and, where appropriate, through other communication methods permitted by applicable law.
You may unsubscribe from marketing communications at any time by using the unsubscribe facility contained within our communications or by contacting us directly.
Choosing not to receive marketing communications will not affect our ability to respond to any future enquiries submitted by you.
9. Sharing Personal Data
We do not sell personal data.
We may share personal data with carefully selected service providers who help us operate the Website, manage communications, conduct marketing activities, host our systems, analyse Website performance and support our business operations.
Personal data may also be shared with professional advisers, auditors, insurers, legal advisers and regulators where necessary to operate our business, protect our interests or comply with legal obligations.
We may share personal data with distributors, retailers, wholesalers or food service operators where necessary to respond to specific enquiries or facilitate requested commercial discussions.
Where third parties process personal data on our behalf, they are required to process that information securely and only in accordance with our instructions.
10. International Transfers
As a business operating across multiple markets, personal data may be transferred to organisations located outside the European Economic Area.
Where personal data is transferred internationally, we will ensure that appropriate safeguards are in place to protect the information and comply with applicable data protection legislation.
Such safeguards may include adequacy decisions, Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms recognised under applicable law.
11. How Long We Keep Personal Data
We retain personal data only for as long as is reasonably necessary to fulfil the purposes for which it was collected.
The period for which information is retained depends on factors including the nature of the information, legal obligations, accounting requirements, consumer protection obligations, food safety obligations and the need to establish, exercise or defend legal claims.
Where personal data is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our records management procedures.
12. Your Rights
Under applicable European data protection legislation, you may have a number of rights in relation to your personal data.
These rights may include the right to access the personal data we hold about you, the right to request correction of inaccurate information, the right to request erasure of your personal data in certain circumstances and the right to request restriction of processing.
You may also have the right to object to certain processing activities, including processing based on legitimate interests and direct marketing activities.
Where processing is based on consent, you have the right to withdraw that consent at any time.
In certain circumstances, you may have the right to receive your personal data in a structured, commonly used and machine-readable format and to request that it be transferred to another organisation.
You also have rights relating to automated decision-making where applicable.
To exercise any of your rights, you should contact us using the details provided on the website. We may request information necessary to verify your identity before responding to your request.
13. Security
We implement appropriate technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, disclosure, destruction or misuse.
Such measures may include access controls, encryption technologies, authentication procedures, staff training, monitoring systems and contractual protections with service providers.
Whilst we take information security seriously, no system can be guaranteed to be completely secure. We therefore encourage users to take appropriate precautions when sharing information online.
14. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, improve user experience, analyse website performance and support marketing activities.
Certain cookies are necessary for the operation of the website. Other cookies will only be used where we have obtained the necessary consent.
Detailed information regarding our use of cookies is contained within our Cookie Policy.
15. Complaints
If you are dissatisfied with the way in which we process your personal data, we encourage you to contact us first so that we have the opportunity to investigate and address your concerns.
You also have the right to lodge a complaint with the data protection supervisory authority in your country of residence, place of work or place of the alleged infringement.
This right exists in addition to any other legal remedies available under applicable law.
16. Children
Our website, products and services are not directed at children.
We do not knowingly collect personal data from children without appropriate parental authority.
If we become aware that personal data relating to a child has been collected inappropriately, we will take reasonable steps to delete that information.
17. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in legislation, regulatory guidance, technology, business practices or the way we process personal data.
The most current version of this Privacy Notice will always be available on our website and will take effect from the date of publication.
Where changes are significant, we may take additional steps to notify affected individuals where required by law.
Contact Us
If you have questions regarding this Privacy Notice or the processing of your personal data, please contact Earth & Wheat using the contact details published on the website.