A fresh take on food waste
A more tasty future for everyone
Sometimes the crazy ideas end up making the most sense. We reduce food waste at the source by upcycling surplus food into delicious baked goodies.
- Surplus food upcycled
- Reduce waste and save resources
- A new range of delicious staples
Fighting Food Waste
Every year, tonnes of good food go to waste just for being 'wonky' or surplus.
Join Earth & Wheat in fighting food waste and see the difference rescued food can make.
480,000
kg of CO2eq emissions saved¹
7m+
litres of water saved By preventing waste²
500+
tonnes of rescued bread from sales³
300K+
Meals donated⁴
¹ (Based on research from The International Journal of Life Cycle Assessment, 16(4), 351-365. ) ² For every kilogram of bread rescued, for example, you save over 12 litres of fresh water from going to waste. Poore & Nemecek, 2018, Science. Note: data for Europe only.. ³ (Since Earth & Wheat began.) ⁴ (Since Earth & Wheat began.)
TASTE MORE. WASTE LESS.
Food waste happens for many reasons. Sometimes it’s surplus from over production, other times food is a bit wonky or doesn’t look quite right to go on shelves but it still tastes great. We don’t need to throw that food away. What we need to do is think differently about waste. We are leading the way by taking action.
- Turning the imperfect into a perfect solution
- Moving towards zero waste systems
- Growing a new conscious community
Change Baked In
We always knew rescuing and reworking food waste would gradually lead to change but also wanted to create an impact right from when we first fired up our ovens. Since 2021 we have donated over 300,000 meals to those that need them most.
The Journey So Far
From saving our first crumpet to delivering millions of rescued goods, here’s how our fight against food waste began — and where it’s headed.
2021
OUR JOURNEY BEGAN
In 2021, we launched the world’s first wonky bread subscription box in the UK—delivering over 10,000 boxes in just our first four weeks!
2022
BAKERY INDUSTRY AWARDS
In 2022, our commitment to sustainability was recognised across the food industry when we were awarded 'Sustainability Initiative of the Year.
2023
FIGHTING FOOD POVERTY
By 2023, we proudly surpassed 250,000 meals donated—delivering on our pledge to help combat food poverty and make a meaningful difference in our communities.
2024
CRAFTING CHANGE
In 2024, we kicked off product development using upcycled ingredients—marking a bold step in our sustainability journey. We expanded our team and began crafting innovative new products, including our very own IPA Naan Beer! Cheers!
2025
CHANGE BAKED IN
2025 marked a major milestone in our sustainability journey as we developed and launched 12 bakery products using our upcycling process—delivering zero compromise on quality, taste, or performance. For the first time, these products hit retail shelves, bringing our circular innovation directly to consumers.
In Crust we trust
Plainly fabulous products and service
"Ecologically sound principles and totally sustainable outcomes. Huge thankyou. Would thoroughly recommend."
Great idea no waste delicious goodies
"Delicious well priced and no food waste."
You have to give it a go!
"Good selection and very tasty produce. Froze some and have since defrosted some and produce still delicious. Price wise it was good value for money too."
