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A fresh take on food waste

A more tasty 
future for everyone

Sometimes the crazy ideas end up making the most sense. We reduce food waste at the source by upcycling surplus food into delicious baked goodies.

  • Surplus food upcycled
  • Reduce waste and save resources
  • A new range of delicious staples
single image of 2 folded flatbreads on transparent background.
Two people seated at a table against a green backdrop, sharing a meal. The table is covered with a pink-striped cloth and filled with plates of food including flatbreads, salads, grilled items, and small bowls of dips. One person reaches for food while the other holds utensils, both positioned close to the spread. Colorful dishes, glasses, and serving plates are arranged across the table, creating a bright, casual dining scene.

Fighting Food Waste

Every year, tonnes of good food goes to waste just for being 'wonky' or surplus.

Join Earth & Wheat in fighting food waste and see the difference rescued food can make.

480,000

kg of CO2eq emissions saved¹

7m+

litres of water saved
 By preventing waste²

500+

tonnes of rescued bread from sales³

300K+

Meals donated⁴

DISCOVER OUR IMPACT

¹ (Based on research from The International Journal of Life Cycle Assessment, 16(4), 351-365. ) ² For every kilogram of bread rescued, for example, you save over 12 litres of fresh water from going to waste. Poore & Nemecek, 2018, Science. Note: data for Europe only.. ³ (Since Earth & Wheat began.) ⁴ (Since Earth & Wheat began.)

DISCOVER OUR IMPACT

TASTE MORE. WASTE LESS.

Food waste happens for many reasons. Sometimes it’s surplus from over production, other times food is a bit wonky or doesn’t look quite right to go on shelves but it still tastes great. We don’t need to throw that food away. What we need to do is think differently about waste. We are leading the way by taking action.

  • Turning the imperfect into a perfect solution
  • Moving towards zero waste systems
  • Growing a new conscious community
Two folded flatbread sandwiches filled with sliced avocado, cherry tomatoes, leafy greens, and soft white cheese sit on a beige surface, with green pesto spread visible along the bread. A folded napkin lies in the lower left, and an amber glass containing an iced orange-coloured drink is placed in the upper right. Small basil leaves are scattered around the sandwiches.

Change Baked In

We always knew rescuing and reworking food waste would gradually lead to change, but we also wanted to create an impact right from when we first fired up our ovens. Since 2021 we have donated over 300,000 meals to those that need them most.

    Single image of 3 folded tortilla breads on a transparent background.
    Overhead view of three soft tacos filled with corn, black beans, diced red peppers, and garnished with fresh herbs on a light purple plate. A hand reaches in from the right, lifting one taco. Small bowls of sauce sit to the right, while scattered herb leaves and seeds are dotted around the beige surface. A folded yellow cloth and a piece of flatbread appear along the left edge.

    The Journey So Far

    From saving our first crumpet to delivering millions of rescued goods, here’s how our fight against food waste began — and where it’s headed.

    2021

    OUR JOURNEY BEGAN

    In 2021, we launched the world’s first wonky bread subscription box in the UK—delivering over 10,000 boxes in just our first four weeks!

    Founder of Earth & Wheat in bakery holding a bread bread box at first launch

    2022

    BAKERY INDUSTRY AWARDS

    In 2022, our commitment to sustainability was recognised across the food industry when we were awarded 'Sustainability Initiative of the Year'.

    Sustainability Initiative of the Year Winner 2022, Earth & Wheat

    2023

    FIGHTING FOOD POVERTY

    By 2023, we proudly surpassed 250,000 meals donated—delivering on our pledge to help combat food poverty and make a meaningful difference in our communities.

    Box of Earth & Wheat Variety Bread Box

    2024

    CRAFTING CHANGE

    In 2024, we kicked off product development using upcycled ingredients—marking a bold step in our sustainability journey. We expanded our team and began crafting innovative new products, including our very own IPA Naan Beer! Cheers!

    Earth & Wheat IPA in a bottle next to a full beer glass

    2025

    CHANGE BAKED IN

    2025 marked a major milestone in our sustainability journey as we developed and launched 12 bakery products using our upcycling process—delivering zero compromise on quality, taste, or performance. For the first time, these products hit retail shelves, bringing our circular innovation directly to consumers.

    A packaged product of “Earth & Wheat 10 Corn & Wheat Soft Taco Wraps” lies on a beige surface. The packaging is partially visible, showing an image of filled tacos along with branding and product text. A few coriander leaves are scattered nearby, and the edge of a plate with tacos appears on the right side.

    In Crust we trust

    Happy customers of Earth and Wheat enjoying a selection of wraps with selected fillings
    Jess

    Plainly fabulous products and service

    "Ecologically sound principles and totally sustainable outcomes. Huge thankyou. Would thoroughly recommend."

    Heather

    Great idea no waste delicious goodies

    "Delicious well priced and no food waste."

    Maureen

    You have to give it a go!

    "Good selection and very tasty produce. Froze some and have since defrosted some and produce still delicious. Price wise it was good value for money too."

    Overhead view of three soft tacos filled with corn, black beans, diced red peppers, and fresh herb leaves, arranged on a light purple plate. A hand enters from the right, lifting one taco. Small bowls of sauce sit to the right of the plate, with scattered herb leaves and sliced green onions on the beige surface. A textured yellow cloth and a piece of flatbread are partially visible along the left edge.

    Deliciously Different

    OUR PRODUCTS

    Change Baked in to everything

    • Two people seated at a table filled with flatbreads, dips, and colourful side dishes, each holding and pulling apart a piece of flatbread. The table features bowls of curries, salads, and sauces alongside stacked breads on a warm-toned surface against a soft neutral background.
    • Overhead view of a colourful spread of Mediterranean-style dishes arranged on a striped pink tablecloth. Plates include grilled flatbreads, hummus topped with pomegranate seeds, falafel, chopped salad, skewers, olives, and mixed vegetables. The dishes are served on a variety of patterned plates and bowls, creating a vibrant, abundant dining scene.
    • Overhead view of a grilled flatbread on a wooden board alongside a plated flatbread topped with skewered grilled meat, sliced red peppers, pickled onions, and greens. A hand reaches in from the right holding the skewer above the plate. Small bowls of creamy dip and pink pickled onions sit nearby on a light blue tiled surface with scattered black seeds.
    • Close-up of several grilled flatbreads topped with black and white sesame seeds, arranged across a surface. A small bowl of creamy dip garnished with pomegranate seeds sits among the flatbreads, while a hand reaches in to tear off a piece of bread and dip it.